Escape Artists
STRATEGY | LOGO | BRANDING | PACKAGING
Unlocking the benefits of cannabis with savviness and sophistication.
To bridge the gap between a quality product and a curious consumer, Escape Artists’ packaging looked to emphasize sophistication without the stuffiness. Color psychology played a pivotal role with the use of teal, while also ensuring consumers could find their most trusted brand regardless of how differing dispensaries shelved their products.
Clearly communicated levels of cannabinoids like THC made it easy to relax without fear. Rich colors, tactile elements, gilded embellishments and a clean design aesthetic reiterated quality (and made the products easy to display on bathroom vanities or pull from purses for discrete use). What’s more, the hidden keyhole in the logo and stippled details on the inside containers subtly positioned Escape Artists as the key to unlocking an elevated lifestyle while still “connecting the dots of life".
All Photos Courtesy of Escape Artists
Reaching new heights- and consumers.
Following the rebrand, Escape Artists has been better able to reach new consumers, launch new products informed by our consumer insights, expand to more states and markets, and add a sense of maturity and expertise to an industry previously dominated by the clamoring voices of gummies, candies, and blunts.
